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Privacy Policy

Privacy Policy


Your privacy is important to us. To better protect your privacy, we provide this notice detailing our online information practices and the options you have regarding the way we collect and use your personal information. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

This notice applies to any information collected or submitted on this website. On certain pages, you can order products, make requests, and register to receive materials. The types of personal information collected at these pages are: Name, Billing and Shipping Address, Email address, Phone number, and Credit/Debit Card Information (etc.). On other pages, you can submit information about other people. For example, if you order a gift online and want it sent directly to the recipient, you will need to submit the recipient’s address. In this circumstance, the types of personal information collected are: Name Address Phone Number (etc.)

We use the information you provide about yourself when placing an order only to execute that order. We do not share this information with outside parties except to the extent necessary to complete that order. We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order. Our web sites may contain links to web sites operated and maintained by third parties, over which we have no control. Privacy policies on such linked sites may be different from our privacy policy. You access such linked sites at your own risk. You should always read the privacy policy of a linked site before disclosing any personal information on such site. We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties. You can register with our website if you would like to receive updates on our new products and services, as well as special offers or promotions. Information you submit on our website will not be used for this purpose unless you fill out the registration form.

We may use non-identifying information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of men and Z number of women filled out our registration form, but we would not disclose anything that could be used to identify those individuals. Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

We never collect or maintain information at our website from those we know are under 13, and no part of our website is structured to attract anyone under 13. Without exception, children under the age of 13 should always ask their parents or guardians for permission before providing any personal information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental control or other web filtering technology to supervise children’s access to the web.

You can access all your personally identifiable information that we collect online and maintain by sending us a notarized written request of release or change of information. We use this procedure to better safeguard your information. You can correct factual errors in your personally identifiable information by sending us a request that credibly shows error. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections.

Should you have other questions or concerns about these privacy policies, please call us or send us an e-mail at

Dear valued customer,

As a family-owned and operated company, we value your business and respect your privacy. As a consumer, you have the right to know and understand what happens to the information that you provide to us. To start, we would never share your confidential information beyond the facilitation of the business transaction or in requested correspondence with us or our partners. Our commitment is to you, our customer, and respecting your privacy is a top priority to us. We recognize the need for appropriate protection and organization of personally identifiable information you share with us (the phrase “personally identifiable information” refers to any information by which you can be identified, such as your name, address, telephone number, etc.). This Privacy Notice is posted to exhibit our observance of the practices that are common to the most successful websites online. We are committed to treating your information with the same transparency and thoughtfulness that we have displayed throughout our company’s history.

For the purpose of your shopping experience, we collect basic information including name, home address, phone, email address, and credit card information when you place a secure order with us via our Encrypted Order Process. Our company uses your information to process your order and to respond to any questions or concerns you may have. When necessary, we do share this information with partners in the facilitation of your order; for example, UPS and possibly the Product Manufacturers we represent in order to directly contact you with support information that you may request regarding your product(s). Providing your personal information is entirely your own choice. If you decide not to provide the information requested, you may be unable to purchase products or access certain services, offers, and content on our website.

After purchasing from us, it is possible that we will include you in a list to receive email updates and special offers, new products and services, and relevant product information. Other data gathered from your use of our site or the purchases you make may also be shared with companies with whom we have marketing or other business relationships. If at any time, you do not wish to receive offers, etc. or do not wish for us to provide information as described in this Privacy Policy, please reply to any of our emails and type “unsubscribe” in the subject line or send an e-mail to our customer service email to opt-out. You may opt-out of receiving future mailings at any time for any reason. Please note that sometimes these requests may take up to 6-8 weeks to be effective, particularly if we are removing your name from postal mailings. In addition, when you purchase from us or when you choose to enter sweepstakes or other promotions, we may need to contact you via phone, email, or mail to address questions or issues specific to your order or entry, even if you have opted t o not receive communications.

As a customer of ours or a member of our site, we may at times offer to keep you informed of new and ongoing benefits, exclusive sales, and promotions. We appreciate any additional, optional information you are willing to share with us. This optional information helps us customize your visits to our site, displaying content that we think might be interesting or beneficial to you. Depending on the information you give us, we will be able to provide you with relevant information, gift ideas, and other special offers.

As a leading retailer, we have extensive security measures in place to protect the loss, misuse, and alteration of the information that we collect. We utilize an intricate firewall in addition to SSL encryption to keep your information secure. We use your Internet Protocol or IP address to help identify you and your shopping cart and to gather demographic information. Our site uses cookies to keep track of the items in your shopping cart, so you don’t have to take time to re-enter them each time you visit.

You do not have to allow cookies in order to browse our products, however, our shopping cart requires the acceptance of cookies to work properly. Cookies will never be used to store sensitive customer information such as names, addresses, passwords, or credit card numbers. If you would like to place an order but object to or otherwise are unable to use cookies, please feel free to contact customer service by phone.

As previously stated, we employ encryption and authentication tools to ensure the security of your personal information that you share with us. Unfortunately, however, no retail transaction whether virtual or physical can be guaranteed to be 100% secure. While we strive to protect your personal information, we cannot guarantee the security of any information you transfer to or from our website, and you do so at your own risk.

We encourage you to keep your password in a safe place and not give it out to anyone. In addition, remember to sign out of your account and exit the browser window when you complete your visit. This is to ensure that others cannot access your account. This is especially important if you share a computer with others or visit the site in a public place such as a library, a café, or at work!

Sometimes there are options to ‘Share products with a friend or family member’ features on our site(s) which would allow you to easily send product or other information to your friends or family. Any e-mail addresses provided to us in the use of these features are used solely for the direction of our internal e-mail communication. These e-mail addresses are not used for any other communication other than for the purpose for which originally solicited. And again, as stated earlier, we do not sell information!

This Privacy Notice and our Terms of Use will change over time and the use of information which we gather now is subject to these Notices and Terms as modified. Please check this page periodically as you continue to use our site to see if any changes have been made. This privacy notice was most recently changed on 2/15/1766.

If you have further questions about our privacy policy or have other comments on how we can improve your shopping experience, please do not hesitate to e-mail our customer service email address. We always enjoy hearing from you!

Thank you for considering American Factory Direct for your purchase!